the Birth of a Logo
I recently had a small company owner contact me about creating a logo. RLI Solutions, owned and operated by Eric Burdo, is a web-based marketing firm. He specializes in creating a web presence for businesses, which includes domain names and hosting. He also offers website reviews and user interface reviews. So, basically he sets you up with a place to put a website and then can tell you if your website is being productive for your business. With so many businesses and customers turning to the Internet for their buying and service options, what Eric and RLI Solutions does is very valuable. For that same reason RLI Solutions needed to be able to put their best foot forward by creating a logo that represents who they are and how they want to be seen by their customers. So, Eric contacted me.
“I’m open for ideas.
Something nice looking, not too starchy, not too edgy.”
I have always felt that the best way to get a client what they want is by listening. There are a few things I need to know before I can begin on any project. I need to know how they want to be perceived, whether hip, young and able to go with the flow or more sophisticated and structured; both of which are completely legitimate ways to go. I also need to know what their business is about and who they are targeting. In other words, I don’t want to give a soft feel to a construction company.
Eric gave me a brief rundown of RLI Solutions’ direction and the history of the business name. He also gave a couple of links to other sites with colors and logos he liked. He didn’t feel that he had given me much to go on, but after a thorough look at his website and our previous conversation, I felt confident I could flesh out some concepts he might like.
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