Remember the little black dress from Logo Part I? If a logo is your business’ wardrobe, then color, shading and gradients are your accessories. They should be secondary to the actual form and function of the logo.
In the excitement of creating a new image, the embellishments can get out of control. Flash, glitz and color does not necessarily mean a better, more visible brand. In fact, too much bling can detract from the overall effectiveness of a logo; making it too busy and hard for the mind to make sense of in that first split-second glance.
A logo should be developed to move across a multitude of media, from web to print. It should work anytime of year and be easily implemented in every sales or marketing tool. Combining your little black dress with the proper accessories will give your business the perfect ensemble. Your brand will be true to you, your company and your mission.