Remember the little black dress from Logo Part I? If a logo is your business’ wardrobe, then color, shading and gradients are your accessories. They should be secondary to the actual form and function of the logo. In the excitement of creating a new image, the embellishments can get out of control. Flash, glitz and …
Logo Part I: The Little Black Dress
A logo must represent you, your company, your beliefs and your product or service accurately, and preferably for the long term. Think about your brand, and namely your logo, as the clothes your business wears. It is one of the first things that potential clients will notice. Okay, this may resonate with the women more …
Now Offering Vinyl Lettering!
I am so excited to announce that Designed by Row is now offering vinyl graphics and lettering for vehicles, signs, windows, and much more. If you need original artwork or have a logo or artwork that needs to be converted for cutting, we can do that too. There are endless uses for vinyl graphics. Let …
Creating a self-portrait vector
Creating a vector portrait from a photo is a rather easy process. I began with a photo recently taken at my brother’s wedding. I opened it in Adobe PhotoShop, cropped it, then added smart blur and poster edge filters. The filters simplified the details and decreased the number of colors. I saved this file as …
Personalized Art
It’s funny how things fall together sometimes. It wasn’t long after I wrote the post Van Gogh blue & red that I stumbled across an article about a unique company called DNA11. Based in Ottawa, Ontario, Adrian Salamunovic and Nazim Ahmed started DNA11 in 2005 out of Ahmed’s apartment. Using a simple cheek swab and specialized …
Busy weekend ahead
My new Epson wide format printer has safely arrived. My big plans for the weekend include hooking it up, loading the driver and testing it out. I’m very excited about putting this machine to work. I have worked with Epsons in the past and have been very impressed with the output quality. I’ve got some …
Coming Soon: Wide Format Prints
I am so excited! I have just placed an order for an Epson wide format printer. It should be here this week. I will then have the ability, at my fingertips, to create quality photo and fine art prints, posters, displays and so much more, up to 13″ wide. Its six dye-based Claria Hi-Definition inks …
Round 3: RLI Solutions
If you have been following this project at all, first off, thank you; secondly it has not fallen through the cracks. I made the requested changes to the RLI Solutions logo and passed them back to Eric. He and I are in a unique position where time is not a terribly big issue. He has …
Round 2: RLI Solutions
I put together some adjusted versions of what Eric and I had discussed. I spent a little extra time with the version he said he kept going back to. I wanted him to be able to see it in all its various aspects. I explained that a good logo needed to be able to move …
Round 1: RLI Solutions
As I stated before, communication between myself and my client is of paramount importance. It is not a one way road either. I want a customer to feel comfortable enough with me to be completely honest about their thoughts or feelings regarding a design. After all, it is going to represent them and their business. …
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