Remember the little black dress from Logo Part I? If a logo is your business’ wardrobe, then color, shading and gradients are your accessories. They should be secondary to the actual form and function of the logo. In the excitement of creating a new image, the embellishments can get out of control. Flash, glitz and …
Logo Part I: The Little Black Dress
A logo must represent you, your company, your beliefs and your product or service accurately, and preferably for the long term. Think about your brand, and namely your logo, as the clothes your business wears. It is one of the first things that potential clients will notice. Okay, this may resonate with the women more …
Instant Gratification is Overrated
We live in an everything-all-the-time-now-now-now society. From PPV and instant downloads to microwave meals and drive through restaurants to email, Twitter, Facebook and the web, we have the world, in a box, at our fingertips. Our children have been born into this culture. As adults we have grown up with the changes and adapted to …
Round 2: RLI Solutions
I put together some adjusted versions of what Eric and I had discussed. I spent a little extra time with the version he said he kept going back to. I wanted him to be able to see it in all its various aspects. I explained that a good logo needed to be able to move …
Round 1: RLI Solutions
As I stated before, communication between myself and my client is of paramount importance. It is not a one way road either. I want a customer to feel comfortable enough with me to be completely honest about their thoughts or feelings regarding a design. After all, it is going to represent them and their business. …
the Birth of a Logo
I recently had a small company owner contact me about creating a logo. RLI Solutions, owned and operated by Eric Burdo, is a web-based marketing firm. He specializes in creating a web presence for businesses, which includes domain names and hosting. He also offers website reviews and user interface reviews. So, basically he sets you …
The First Page
I spend so much of my time working on some one’s image, that I sometimes forget what it is I want mine to be… So I have spent the last two hours browsing through templates, waiting for the lighting to strike. I picked out a few to try on, but not overly excited yet. Now that …
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