Remember the little black dress from Logo Part I? If a logo is your business’ wardrobe, then color, shading and gradients are your accessories. They should be secondary to the actual form and function of the logo. In the excitement of creating a new image, the embellishments can get out of control. Flash, glitz and …
Logo Part I: The Little Black Dress
A logo must represent you, your company, your beliefs and your product or service accurately, and preferably for the long term. Think about your brand, and namely your logo, as the clothes your business wears. It is one of the first things that potential clients will notice. Okay, this may resonate with the women more …
Now Offering Vinyl Lettering!
I am so excited to announce that Designed by Row is now offering vinyl graphics and lettering for vehicles, signs, windows, and much more. If you need original artwork or have a logo or artwork that needs to be converted for cutting, we can do that too. There are endless uses for vinyl graphics. Let …
Round 3: RLI Solutions
If you have been following this project at all, first off, thank you; secondly it has not fallen through the cracks. I made the requested changes to the RLI Solutions logo and passed them back to Eric. He and I are in a unique position where time is not a terribly big issue. He has …
Round 2: RLI Solutions
I put together some adjusted versions of what Eric and I had discussed. I spent a little extra time with the version he said he kept going back to. I wanted him to be able to see it in all its various aspects. I explained that a good logo needed to be able to move …
Round 1: RLI Solutions
As I stated before, communication between myself and my client is of paramount importance. It is not a one way road either. I want a customer to feel comfortable enough with me to be completely honest about their thoughts or feelings regarding a design. After all, it is going to represent them and their business. …
the Birth of a Logo
I recently had a small company owner contact me about creating a logo. RLI Solutions, owned and operated by Eric Burdo, is a web-based marketing firm. He specializes in creating a web presence for businesses, which includes domain names and hosting. He also offers website reviews and user interface reviews. So, basically he sets you …
Recent Comments