Designed by Row » logo

Logo Part II: The Accessories

rowforbes — Fri, 07 Jan 2011 13:19:08 +0000

Remember the little black dress from Logo Part I? If a logo is your business’ wardrobe, then color, shading and gradients are your accessories. They should be secondary to the actual form and function of the logo.

In the excitement of creating a new image, the embellishments can get out of control. Flash, glitz and color does not necessarily mean a better, more visible brand. In fact, too much bling can detract from the overall effectiveness of a logo; making it too busy and hard for the mind to make sense of in that first split-second glance.

A logo should be developed to move across a multitude of media, from web to print. It should work anytime of year and be easily implemented in every sales or marketing tool. Combining your little black dress with the proper accessories will give your business the perfect ensemble. Your brand will be true to you, your company and your mission.

Logo Part I: The Little Black Dress

rowforbes — Fri, 31 Dec 2010 14:26:43 +0000

A logo must represent you, your company, your beliefs and your product or service accurately, and preferably for the long term. Think about your brand, and namely your logo, as the clothes your business wears. It is one of the first things that potential clients will notice. Okay, this may resonate with the women more than the men, so bare with me.

Let’s take a quick trip down memory lane. Think back to your high school years. What was the going trend? Was it the tall, hair-sprayed bangs, layered socks, rolled up jeans and psychedelic eye shadow? Or maybe cat-eye glasses, beehive hairdo or bushy sideburns? Is that a look you want today? Probably not. It was a fad and, thankfully, it passed.

A business or brand image needs to be a classic, a little black dress for your company. It should be simple in design, flexible in its application and looks good no matter what other fads are going on at the time.

Bead Event on Etsy

rowforbes — Sun, 29 Aug 2010 19:29:45 +0000

Beads by Design wanted to expand onto the web through the well-know site, Etsy.com. BeadEvent needed a header that was eye-catching, professional and translated a love for the fine art of jewelry making.

Northern M.O.S.S.

rowforbes — Sat, 28 Aug 2010 20:39:59 +0000

Northern Maine Outdoor School & Services (M.O.S.S.), offers Maine Registered Guide instruction and outdoor recreation guiding. Northern M.O.S.S. needed a logo that would portray its love for the wilderness and its knowledge of how to survive in it. Kevin, owner and Registered Maine Guide, furnished me with some color and element suggestions to “guide” me towards his finished logo.

The Occcasional Housewife

rowforbes — Sat, 28 Aug 2010 20:21:14 +0000

Who doesn’t occasionally need that extra set of helping hands? Miranda came to DbR with an idea for a logo and a style that would reach back into the past; into a time when a wife’s duties were based in the home. She understands that things are different now, and it is almost a necessity for women to be in the workforce; however, the desire to have a put-together home still exists. Miranda is the missing piece; available when time is not. DbR took a pencil sketch and created the Occasional Housewife logo. Miranda decided that she needed to get her idea out to potential clients, but a standard business card just wouldn’t do. Instead she chose a magnetic card which could be placed on the refrigerator for those household, cleaning, errand emergencies. If you need that extra set of hands, be sure to check out occasionalhousewife.com.

Now Offering Vinyl Lettering!

rowforbes — Sun, 13 Jun 2010 19:15:43 +0000

I am so excited to announce that Designed by Row is now offering vinyl graphics and lettering for vehicles, signs, windows, and much more. If you need original artwork or have a logo or artwork that needs to be converted for cutting, we can do that too. There are endless uses for vinyl graphics. Let your imagination run and then give Designed by Row a call at 207-227-3236 or email rowmforbes@gmail.com for a free consultation and price quote. Watch for more information on vinyl, application and inspiration.

InSights Professional Guide Services

rowforbes — Sun, 13 Jun 2010 17:19:26 +0000

InSights, a hunting and outdoor recreation guide service in Northern Maine, recently opened for business. Jason Forbes, owner and Registered Maine Guide, decided to start branding with a strong image right from the beginning. Not knowing exactly what he wanted, he handed the design reins over to DbR. Look for InSights Guide Services website, coming soon, at www.insightsguideservice.com.

CCA Computers

rowforbes — Wed, 04 Nov 2009 00:49:32 +0000

CCA Computers wanted a new logotype that was modern and simple. Included in the design is a graphic element that can be used in conjunction with the company name or on its own. When pinning down the final details for the design, the decision was made that shades of gray would be the primary color choice.

454

rowforbes — Tue, 27 Oct 2009 12:49:27 +0000

Members of the band 454 approached me with their pen-drawn logo. They liked their concept, but didn’t have the ability to utilize it across mediums. Their intentions were to use it as a large stage backdrop, on t-shirts, business cards and flyers. In its original form, that never would have worked. I vectorized the logo using Illustrator and keeping it black and white; true to the original drawing. Once approved, I moved on, adding shading and color, with the results seen here.

RLI Solutions

rowforbes — Sun, 11 Oct 2009 16:14:09 +0000

RLI Solutions is working on updating its image, from logo to website. I was more than happy to help them out by working with the owner to create a logo that would represent him and his vision for the company. Related posts:Round 1: RLI Solutions Round 3: RLI Solutions the Birth of a Logo Related posts: