Designed by Row » sketch http://designedbyrow.com Where creativity and communication come together. Thu, 21 Apr 2011 23:34:29 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Round 2: RLI Solutions http://designedbyrow.com/blog/design-time/98/round-2-rli-solutions/ http://designedbyrow.com/blog/design-time/98/round-2-rli-solutions/#comments Tue, 21 Jul 2009 12:55:41 +0000 rowforbes http://designedbyrow.com/blog/?p=98
  • Round 1: RLI Solutions
  • Round 3: RLI Solutions
  • the Birth of a Logo
    • ]]>     RLI logo ideas 5I put together some adjusted versions of what Eric and I had discussed.  I spent a little extra time with the version he said he kept going back to.  I wanted him to be able to see it in all its various aspects.  I explained that a good logo needed to be able to move between mediums, meaning print, web, t-shirts, bubble gum, etc.   He responded well to this set of variation, but still wanted to see a different leaf, perhaps something a bit more stylized, uniquely RLI Solutions.

    For real free-feel designing, I like to go back to the old fashioned pencil and paper.  I doodle; however this doodling has a purpose.  At this point I have sketched out a few different leaf forms and will present the best of them to Eric this evening.

    Related posts:

    1. Round 1: RLI Solutions
    2. Round 3: RLI Solutions
    3. the Birth of a Logo

    ]]>     http://designedbyrow.com/blog/design-time/98/round-2-rli-solutions/feed/ 0